Rerun:
see it big.
A cinema discovery product for people who want to see repertory films in the room they were made for—but shouldn’t have to search five different venue calendars to find them.
Context
The audience was already motivated. The information was not.
Repertory film fans were willing to go out of their way for the right screening. The friction was knowing what was playing, when it was playing, and which source to trust.
Listings were scattered across venue calendars, ticketing systems, social posts, newsletters, and movie pages. That fragmentation made discovery feel like research, especially on mobile and especially when someone was deciding what to do tonight.
Strategic choice
Make the daily decision the product.
Rerun is organized around a current-day agenda: the next useful decision is not “browse every title,” it is “show me what I can actually see today.” Adjacent-day arrows and a dedicated calendar keep deeper planning available without crowding the first screen.
Turn fragmented listings into a simple path from discovery to ticket page.
Let people follow films and venues so intent can survive beyond one browsing session.
What I built
A live catalog with a campaignable point of view.
Rerun now combines a source-backed screening index with a visual identity designed to feel like a ticket stub, a marquee, and a trusted local tip at the same time.
- 01Official source ingestion
Venue feeds from American Cinematheque, New Beverly, Vista, UCLA, and Braindead Studios are normalized into one screening format.
- 02Trust and freshness
Source verification, duplicate cleanup, time normalization, provenance, and stale-feed safeguards keep the catalog honest.
- 03Useful product behavior
Daily agenda, calendar view, shareable screening URLs, save interactions, calendar export, and a PWA shell make the product easy to return to.
- 04Visual merchandising
Official posters and stills, fallback artwork, venue metadata, format labels, and ticket actions make each screening legible at a glance.
What’s worth seeing tonight?
From scattered venue schedules to one clear decision surface.
Marketing opportunity
Every saved film is future ticket intent.
Rerun can grow through the same culture it organizes: filmmaker watchlists, venue partnerships, repertory newsletters, neighborhood posters, “what I’m seeing this week” shares, and title-level alerts. The audience is not only looking for information; it is looking for permission to make a plan.
The campaign system should make the product feel like a local cinema desk: informed enough to trust, opinionated enough to be useful, and easy enough to share with one friend.
Measurement
Track the behavior between interest and attendance.
I would measure the full path rather than optimize for pageviews alone: source freshness, screening detail views, saved films, share actions, calendar adds, and qualified clicks to venue ticket pages.
As the product grows, the most useful signal will be repeat planning behavior—whether someone returns to Rerun to decide what to see again.
Next step
Try the live product.
Rerun is built as a working product, not only a visual concept. The live version is available at 1rerun.com.